Brother, Could You Spare A Lead?

A recession is the right time for online innovation.

Usually the beginning of a year is filled with positive predictions of health, wealth and the optimism. But with the economy in weak state, things look like they may get worse before they get better. This harkens back the Great Depression era when the anthem “Brother, could you spare a dime?” hit the top of the charts. Or, in this age, business owners looking for new customers might sing the blues, “Brother, could you spare a lead?”

The global economy will get better. A year or so from now, the recession will be over. Like spring after winter, growth will return. Only businesses that are prepared for the growth will benefit. And those businesses are investing in customer acquisition through online customer communities, search engine optimization and online marketing innovation.

The natural reaction for any business is to hunker down during a recession - to focus on cost cutting and running lean - to make survival the only objective. But there's a significant problem with this approach. Businesses don't simply have to survive to grow - they have to grow to survive. A business that makes it to the end of the recession unprepared for growth may fail after all.

Whether your business is using the latest technology or not, the lesson should be clear: The recession of 2009 is a great time to innovate. Competitors will hunker down, effectively stopping their innovation and standing still, shivering in the economic cold. There's never been a better time to prepare for growth - and, in doing so, to get a leg up on your competition.

Sometime in the next year, the recession will end. A spring thaw will appear as companies emerge from the economic winter. Some companies will emerge alive, but thinner and weaker. A few - including some that have invested in their website and used it to market to new customers will be stronger, faster and better. These firms are the ones that will benefit from the rebound growth after the recession. Which companies will be the rebound winners? That's a prediction we’ll make this time next year.

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Big Spark Media - web development, graphic design, marketing.

Our mission in one word -- results. We exist to increase your visibility and your sales.

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Big Spark Media - web development, graphic design, marketing

Big Spark Media

www.bigsparkmedia.com

web development, graphic design, marketing

Our mission in one word -- results. We provide the spark to ignite your visibility and your sales. We understand that you're working on a budget and our promise to you is that we'll apply your media dollars as carefully as if they were our own. Stretching your media budget allows you to get the most bang for your buck.

We specialize in designing strong, creative pieces that deliver your key marketing message to your customers in a way that is striking and memorable. We oversee everything from the initial design concept, through art direction, copy writing, photo shoots, and print production, making your job easier. We stay busy as bees.

When you are pleased with the results, we have accomplished our mission.

Big Spark Media - Ignition for Your Organization

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